Social Media Coordinator
Position Overview
Responsible for developing and executing strategic social media initiatives while coordinating content across multiple platforms. This role focuses on driving engagement, aligning content with brand objectives, and ensuring seamless campaign execution.
Key Responsibilities
Social Media Strategy & Management
Develop and maintain a comprehensive social media content strategy and editorial calendar
Analyze audience behavior and market trends to inform content planning
Monitor emerging trends and platform updates to optimize performance
Manage and oversee day-to-day activity across all social media channels
Track performance metrics and deliver insights-driven reports for each platform
Influencer & Campaign Management
Plan and execute influencer marketing strategies and content calendars
Assist in developing creative briefs for agency and influencer partnerships
Coordinate end-to-end campaign execution, including logistics, content planning, and delivery
Collect and manage influencer-generated content, including images, videos, and recipes
Evaluate campaign effectiveness using KPIs and provide detailed performance analysis
Sampling & Promotional Initiatives
Support product sampling programs, including calendar planning and execution
Assist in the creation of sampling briefs and materials
Ensure timely and accurate campaign rollout
Analyze results and provide recommendations for future initiatives
Product Portfolio Management
Maintain and update product portfolio assets across digital and print platforms (e.g., website, store locator, trade materials)
Organize and manage master product data, including categorization and updates
Oversee product image libraries, ensuring accuracy and consistency across platforms
Manage cloud-based asset storage and ensure all teams are using current materials
Qualifications
3+ years of experience in social media coordination or digital marketing
Strong knowledge of major social media platforms and best practices
Ability to identify emerging digital trends and apply them proactively
Excellent written and verbal communication skills
Strong organizational, multitasking, and analytical abilities
Bachelor’s degree in Marketing, Communications, Media, or a related field
apply now: https://www.linkedin.com/jobs/view/social-media-coordinator-at-company-4388390936/